Sales and Marketing

Fieldstone employs a comprehensive approach to homebuilder sales and marketing, with emphasis on pricing, product, promotion, and people.

Fieldstone has sold more than 20,000 homes in California, Texas and Utah, in both ascending and descending markets. During that time, we have developed sophisticated sales and marketing capabilities that will generate traffic and maximize sales so we can move quickly through the projects.

Today’s market conditions require experts. Giving high cost assets with generating traffic, it is imperative that each guest receives undivided attention from our sales counselors. Generating traffic is costly and it is imperative that each potential homebuyer be optimized. This is done in two important ways: an aggressive sales effort and pricing product correctly. 

Fieldstone’s highly experienced sales managers train our sales counselors extensively in the key areas of the sales process: 


       

Fieldstone has a dedicated staff to support the sales team and provide them with the tools they need for success. Forecasting, managing sales activity, and measuring our sales process lead to result orientated sales.

Our sales teams are responsible for providing valuable marketing information back to the office on a daily basis.

Additionally, Fieldstone’s project management structure means that the person responsible for pricing the product is also ultimately responsible for getting the product sold. Our project teams spend an extensive amount of time and effort gathering information and analyzing our competition to ensure we are properly priced and positioned in every market.

“A track record of success, an experienced management team and a strong sense of financial responsibility – those are the qualities we seek in our real estate partners. Fortunately for us, those are the qualities we found in Fieldstone.” – Frank M. Bonder, Regional Manager, Bank One Corporation